Tyga, whose been more known for his relationship with Kylie Jenner just hit the jackpot with his new multi-million dollar record deal with Columbia Records, a division of Sony Music. For the past year, the former Young Money artist, changed the narrative with the release of songs like “Taste,” featuring Migo’s own Offset, “Dip” featuring Nicki Minaj, and YG’s “Go Loko”; featured as the 4th track of ‘4REAL 4 REAL.’
Although Tyga achieved lots of success as an independent artist, he truly believes that Sony Music will take him to the global level he aspires to be. In a recent interview with Variety, he says “I have a lot of fans worldwide – in places I’ve never been like South America, and in places I have been like Asia and Europe. [Sony] can help bring that to a larger scale.”
They [Sony] definitely understand the global brand.
He also mentions that “doing it independently, you don’t really have those teams to help worldwide.” What Sony has done for Pharrell, Beyonce, Adele, and now Lil Nas X, has really convinced him to partner with them. And just like that, Tyga raises the bar.