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Rihanna Launches New Savage X Fenty Campaign in Honor of Breast Cancer Awareness Month

Rihanna Launches New Savage X Fenty Campaign in Honor of Breast Cancer Awareness Month

Rihanna poses in Savage X Fenty

Rihanna continues to give a voice to the voiceless and with the launch of the latest Savage x Fenty collection it’s no different. In honor of Breast Cancer Awareness month, the beauty mogul not only released an all pink collection, but she’s centering this launch around four “Thrivers.” Each Thriver has been diagnosed with Breast Cancer and through a docu-style medium they are each telling their story. 

Courtesy Savage X Fenty

 

For this collection, some of the proceeds will be going to Rihanna’s Clara Lionel Foundation. The Foundation focuses on research and is aiding to support those affected by breast cancer. Per the press release “a minimum of $3.75 for each product sold” will go to the foundation. Everything in this collection is just under $60 and will include sizes 32A-42H. There will also be a special Savage X Thrivers Xtra VIP Box dropping this month that will include a scalloped lace bralette, a scalloped lace Brazilian, an X rib pant, and a set of dominoes. The price for that is $59.95. 

 

Courtesy Savage X Fenty

Courtesy Savage X Fenty

 

In a statement to Glamour, Rihanna said,

“I want to raise awareness for underserved breast cancer communities, and the Savage X Thrivers represent young women of all walks of life living and thriving with cancer. The easiest way for people to get involved and make a difference is by shopping this box and collection.”

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Beyonce singing on stage

 

Courtesy Savage X Fenty

To learn more about this campaign and to support the cause you can visit Savage X Fenty’s website here

 

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