Rihanna has given her music a break and with her time away she has truly built her brand. First starting with her Fenty x Puma collaboration, to Fenty Beauty, ranging from various shades and finally, her Fenty x Savage lingerie line. With all these brands they all have a positive and inclusive feel leaving no one out of the picture. Rihanna now has become the first black woman to work with LVMH Maisons.
With this new found partnership she is paying tribute to the “Black is Beautiful” movement. Published by Kwame Brathwaite and New York City creatives in the 1960s, the singer used the inspiration for the debut of her Fenty luxury line. Below Rihanna told Vogue UK,
she and her team had been looking around for a concept for the brand’s debut and found the photographer’s archive. Within it, there was a documentary about the Grandassa Models, a group of young Black female activists who used fashion as a vehicle to honor and elevate Black culture.
When asked whether she wants to send a political message with Fenty. Rihanna said,
“Well, I don’t know if it’s political so much as embracing the fact that people should be more aware. But definitely, we want people to see the parallels between what was then and what this is now, in a modern way.”