It’s been nearly five months since the untimely murder of rapper Nipsey Hussle. Though the entrepreneur is no longer physically on earth, the magnitude of his legacy continues to live on through his friends, fans, and family.
On Monday night, Hussle’s brand, the Marathon Clothing Store, confirmed the long overdue Puma collaboration will drop on September 5th.
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Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.
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The co-branded clothing collection is planned to be a mix of athleisure attire curated by Nipsey himself —- a project in the works before his sudeen death.
Steve Carles, a member of Hussle’s team took to instagram on August 19th
“Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise.”
On March 4th, Nipsey teased a video announcing the project on his own instagram. The rapper had previously teamed up with the company and starred in multiple campaigns.
Article by: Toi Creel
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