Brooklyn rapper, singer, songwriter Controverse, is one of many ‘Artist to Watch’ in 2020. Known for his brilliant lyrics and fierce demeanor, Controverse speaks to Industry News Magazine about who he is, how the rap community has embraced him, and what fans can expect from him in 2020.
Who is Controverse and how does he plan to take over the world?
Controverse is the RAP GOD THAT WILL VIOLATE ANYBODY! (laughs)
Nah I’m a rap artist from East New York, Brooklyn. I also sing. It’s just rapping was a better way to express myself and my aggression since I was a child. I started rapping at twelve, and began singing at eight. Right now, I can’t really tell you how I’m going take over the world. Can’t give you n*ggas and b*tches the remedies to my good up formula. JUST KNOW I’M GOING TO WREAK HAVOC.
How has the New York City rap community, most specifically Brooklyn embraced you since starting your career? Be sure to expand on your answer?
However, I moved to LA for a while and when I returned, I jumped into a relationship. So for 3 years I was focused on something else and I was so broken by it. I’ve been single for some time now and I’m ready to focus on my music again.
Literally, anyone that knows me in any state or country will say he can rap! Even my haters and people who don’t rock with me, still listen to my music and say “he’s talented he can rap.”
Talk a little bit about your writing process for ‘Ahhh Dam.’ This was the first track you released on all streaming platforms, so what’s so different about this song? Will you continue to release music on Soundcloud?
‘Ahhh Dam’ – OMG my baby! I love that song. It was because of that stupid situation that I didn’t release a video and do a real push for it. I wrote real s**t.
“Ahh dam nah i thought that was ya mans, switched up nah he had other plans, get off the D**k no he not linking again, Respect the CURVE BITCH SWERVE AHH DAM”.
Yes. I’ll be releasing more music on soundcloud. SoundCloud will always be a good platform to release the cut tracks like the ones you love, but just wanna throw out there.
What truth or message are you referring to in the track? Do you keep the same approach from session to session?
All truth all facts. I don’t speak on things I don’t live or know of, or been through. I’d never say his name, but what’s done is done. He know’s what he did.
In terms of my studio sessions, I always switch it up when making music. When i rap – i rap. DON’T tell me nothing. Freestyles are a different beast – it’s so aggressive, it’s so assertive, like so – braggadocios if that’s even a word. (laughs)
Listen to ‘Ahhh Dam’ here
You’ve managed to wow fans with remixes and mixtapes like ‘EAST NEW YORK” and “GOING BAD.” Can we expect more in 2020 or will you release more original content? Any new singles we can look forward to in the early year?
I’ll be releasing more freestyles and remixes in between the singles and projects. I like a lot of new and old music old and fall in love with instrumentals day in and day out. So when I hear a string or drum I like, I get on it.
There will be a single at the top of the year. Because I’ve been releasing so many freestyles over the last 3 years, I’m going to drop more original music. I don’t want the people to box me in WHEN I DO IT ALL.
Would you agree that Nicki Minaj has been a great influence on your artistry? If so, why is her music so important and what does she do as a rapper that really resonates with you? What other upcoming and mainstream rappers are you listening to?
But her drive is different. She’s opened the doors for female rappers to become MOGULS and really do it. There’re interviews she’s done about her come up and mentions how she wanted to be the female Jay Z — build an empire, have a career that lives beyond rap and look at the queen 10 years later.
Right now, I’m listening to a lot of Usher, Re’Lxuise she’s an artist from the A (if I’m not mistaken), MYSELF, Meek Mill, Jadakiss, Kanye West, Taylor Bennett and kind whatever is popular at the moment.
What are you looking forward to the most in the new year? Where do you see your career in 5 years?
This New Year I’m looking forward to mostly just peace, happiness, and consistency with music. Love made me crash, i see my career sky rocket in the next 5 years I’ll be 29 and I’m sure at the top only because my talent will speak for itself.
Why are you an Artist to Watch in 2020?
View response here.
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Photography by: Malik Chatman
Styled by: Tiffany Wood
Words by: Kadijat Salawudeen
Videographer Amal Fawundu-Buford
Video Cristian Duverge
Assistant Madina Sissoko
On Site Hair & Makeup Artist Tiara Miller