Yesterday, it was announced that Beyoncé and Adidas have signed what she calls “a partnership of a lifetime”. While Beyoncé hopes to push all of her creative boundaries– socially as well. It was revealed after the announcement that Reebok fumbled the bag when it came to Bey’s involvement with their company on claims of lacking diversity within the company. According to ESPN writer Nick DePaula, Beyoncé was eager to work with the shoe company, but walked out after a presentation revealed a lack of diversity.
Reebok has since then put out a statement, declining claims of Bey walking out. A spokesperson for the shoe brand told Metro UK that the report from DePaula is “completely false”.