Adidas has dropped another iconic partnership deal, this time with the Queen Bee herself, Beyoncé. Beyoncé will be a “creative partner” with the iconic athletic leisurewear company. Her IVY PARK brand, which launched with TopShop, will relaunch under Adidas.
In a press release, the ‘LEMONADE’ singer boasts about this new partnership, saying, “This is the partnership of a lifetime for me.” The former Destiny’s Child leader now joins Kanye West and PUSHA T among the names of Adidas creative partners.
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