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Beyoncé & Adidas Announce Iconic Partnership

Beyoncé & Adidas Announce Iconic Partnership

Beyonce singing on stage

Adidas has dropped another iconic partnership deal, this time with the Queen Bee herself, Beyoncé. Beyoncé will be a “creative partner” with the iconic athletic leisurewear company. Her IVY PARK brand, which launched with TopShop, will relaunch under Adidas.

https://twitter.com/espn/status/1114185362140815360

In a press release, the ‘LEMONADE’ singer boasts about this new partnership, saying, “This is the partnership of a lifetime for me.” The former Destiny’s Child leader now joins Kanye West and PUSHA T among the names of Adidas creative partners.

Photo by Kevin Winter/PW18/Getty Images for Parkwood Entertainment

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